In Episode #15 Eric and Neil talk about link building. When you want to up
your rating on Google, you need to have strong links to sites with a good
standing. Build relationships with sites similar to your industry, and put in
the effort to get your links out there.
### Time Stamped Show Notes:
* 00:25 – What is link building?
* 00:40 – Google and the value of links
* 01:05 – You get to the top ranking on Google by having strong content and links
* 01:30 – Not all links are created equal
* 01:45 – Google can discern the authority of your links
* 02:00 – How to build great links
* 02:10 –
Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
* 02:30 – It’s like a richter scale
* 02:45 – You want a domain authority of 60 or higher
* 03:00 – Hit up those sites and ask if they would be willing to link to your content
* 03:35 – Email relevant sites to get them to link to you
* 04:00 – Tools like
Outreach.io and
PersistIQ will send emails out for you
* 04:30 – Don’t automate the process too much
* 04:45 – Guest posting is another way to get great links
* 04:55 – Look for sites that are relevant to you
* 05:20 – Make everything easy for the site you are reaching out to
* 05:40 – Link building should start with building a relationship
* 06:15 – Guest post to drive customers and help your brand
* 06:50 – Using broken links from sites that go down every day
* 07:20 – Google “broken link checker”
* 07:30 – Find broken links in your industry
* 07:40 – Put your URL into Archive.org and make a better version of the original site
* 08:05 – Email the sites linking to that dead page, and offer your new content
* 08:25 – 20 to 30% success rate with broken links
* 09:10 – Roundup building
* 09:25 – Create a roundup for your niche, and people will reach out to you
* 09:55 – Subscribe to learn more marketing tactics!
### 3 Key Points:
1. Link to quality sites that are related to your industry.
2. Make the process easy for the site you are reaching out to.
3. Look at building links as a byproduct of building relationships.
### Resources Mentioned:
*
Ahrefs.com – Helps you find sites where you can link your content
*
Outreach.io and
PersistIQ – Tools to send out automated emails
Leave some feedback: *
What should we talk about next? Please let us know in the comments below.
*
Did you enjoy this episode? If so, please leave a short review.
Connect with us: *
NeilPatel.com
*
Quick Sprout
*
Growth Everywhere
*
Single Grain
*
Twitter @neilpatel
*
Twitter @ericosiu
Read more
In Episode #15 Eric and Neil talk about link building. When you want to up
your rating on Google, you need to have strong links to sites with a good
standing. Build relationships with sites similar to your industry, and put in
the effort to get your links out there.
### Time Stamped Show Notes:
* 00:25 – What is link building?
* 00:40 – Google and the value of links
* 01:05 – You get to the top ranking on Google by having strong content and links
* 01:30 – Not all links are created equal
* 01:45 – Google can discern the authority of your links
* 02:00 – How to build great links
* 02:10 –
Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
* 02:30 – It’s like a richter scale
* 02:45 – You want a domain authority of 60 or higher
* 03:00 – Hit up those sites and ask if they would be willing to link to your content
* 03:35 – Email relevant sites to get them to link to you
* 04:00 – Tools like
Outreach.io and
PersistIQ will send emails out for you
* 04:30 – Don’t automate the process too much
* 04:45 – Guest posting is another way to get great links
* 04:55 – Look for sites that are relevant to you
* 05:20 – Make everything easy for the site you are reaching out to
* 05:40 – Link building should start with building a relationship
* 06:15 – Guest post to drive customers and help your brand
* 06:50 – Using broken links from sites that go down every day
* 07:20 – Google “broken link checker”
* 07:30 – Find broken links in your industry
* 07:40 – Put your URL into Archive.org and make a better version of the original site
* 08:05 – Email the sites linking to that dead page, and offer your new content
* 08:25 – 20 to 30% success rate with broken links
* 09:10 – Roundup building
* 09:25 – Create a roundup for your niche, and people will reach out to you
* 09:55 – Subscribe to learn more marketing tactics!
### 3 Key Points:
1. Link to quality sites that are related to your industry.
2. Make the process easy for the site you are reaching out to.
3. Look at building links as a byproduct of building relationships.
### Resources Mentioned:
*
Ahrefs.com – Helps you find sites where you can link your content
*
Outreach.io and
PersistIQ – Tools to send out automated emails
Leave some feedback: *
What should we talk about next? Please let us know in the comments below.
*
Did you enjoy this episode? If so, please leave a short review.
Connect with us: *
NeilPatel.com
*
Quick Sprout
*
Growth Everywhere
*
Single Grain
*
Twitter @neilpatel
*
Twitter @ericosiu
Read less